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Customer Review
A nice book on franchising created by the people at Franchise Times magazine. It just needed a chapter on franchise biz plans!
I liked this book very much. It is basically a marketing piece for Franchise Times magazine. It is written by a contributing writer to the magazine. And the book's forward is written by the founder of the magazine. The book is well written and very well organized. It is split into five sections and 18 chapters:§1. Getting started: Finding the right franchise for you (1-7)§2. The nuts & bolts: Investigating and buying a franchise (8-12)§3. Getting ready for business: How to hit the ground running (13-15)§4. Franchising today and tomorrow (16-18)§5. Franchise directory1. Who are today's franchisees?2. Are you meant to be a franchisee?3. Beyond burgers: Consumer-oriented franchisers4. Service-oriented franchises: Everything from cars to computers5. Finding your perfect franchise fit6. Beginning your franchise search7. You're interested. Now what?8. The Uniform Franchise Offering Circular: Not...
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April 27, 2008
(Princeton, NJ USA) | Helpful Votes: 15 | Rating: 5
Read before you decide to take on a franchise--or weep!
One American dream is to own a franchise--hey, it's business in a box, just add cash (sometimes LOTS of cash) and walk in, a business owner. While it is true small business owners generally make a lot more money than salaried folk, it is also true that many many new businesses, including franchises, fail every day. This is NOT a trouble-free easy path to your dreams. You have to plan, think and investigate.The author covers not only what franchises are available (types of restaurants, travel, construction, hotels, retail) but also covers if your personality is the TYPE to succeed. Then location and competition is discussed, franchise advertising surcharges, viability and doing due diligence. Trouble with the franchise company, including litigation is also discussed, as well as running a test model before plunging finally into the business. There is a fascinating chapter on why minorities are under-represented in franchise ownership.While this is not everything...
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April 27, 2008
(Middletown, DE USA) | Helpful Votes: 2 | Rating: 5
Good source
I teach a class in entrepreneurship and I think this will be a valuable resource.
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February 20, 2008
| Helpful Votes: 1 | Rating: 5
Product Description
Buying a franchise can be a handy shortcut to the American dream of owning your own business. But there are dangerous pitfalls—and possible drawbacks to even the best franchise deals. Here, for every prospective franchisee, is authoritative advice from a trustworthy source. The experts of Franchise Times offer their picks of the top 200 franchises and 100 up-and-comers, complete with contact information, financial requirements, fees, and more. There are practical tips on everything from hiring and marketing to financing your franchise, leasing a retail space (or setting up a home office), and deciding if you should buy or run a franchise with your spouse. With anecdotes and advice from current franchisees and franchisors, this is a book every would-be entrepreneur should read before signing a contract.
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